Categories
COVID-19 Entrepreneurship

Stacking up the cars – Day 1. Business shut down – COVID 19 / Coronavirus

Tuesday, March 17, 2020. San Diego, CA. – Mango Easy Rent, my car rental business has been and will further be impacted by the Coronavirus outbreak. Yesterday, March 16 marked the date the decision was made to shut down the business, ground, park, stack, and gridlock the fleet. With that, we also decided to, as […]

Categories
Car Sharing Shared Mobility Sharing Economy

The Dangers of Credit Stacking and Personal Guarantors to build a fleet

The newest trend on the sharing economy, car sharing is starting to claim its first corporate victims. The promise of Turo, Getaround, Hyrecar, and the likes of apparently profiting from renting (not sharing) a car or a fleet of cars has made more than one entrepreneur build businesses and car fleets through creative methods. Companies […]

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Marketing

Where does your business exist? The trick behind Conversations

Where does your business exist? The trick behind Conversations In this modern, digital world, Success in Marketing is measured through engagement, which is nothing else but reaching your audience and having them somehow react to your content. In Facebook, for example, that would be a Like, a Comment or a Share. But really, is that […]